“I have always identified as a change junkie. It’s why I’m in the business of transformation. Why I’ve lived in five different cities in the past ten years.”
There’s an old saying that if a company doesn’t like change, they won’t have to worry about it for long. Bree Groff is a change expert and Principal at SYPartners – and she’s on a mission to help companies not just like change, but get good at it.
For more than a decade, Bree has been focused on transformation, innovation, and organizational design, advising leaders at companies including Calvin Klein, Adobe, Google, Etsy, Capital One, and Dropbox.
Previously, Bree was CEO of NOBL Collective, a global organizational design and change consultancy.
She has founded and led an Innovation Department, advised Fortune 500 companies as a service designer, and explored communication and decision-making as a psychology researcher. In previous careers, she performed as a stage actress and taught high school math. She holds an MS in Organizational Learning and Change from Northwestern University and lectures at Northwestern and Parsons on behavior change.
Bree lives in Manhattan with her husband and 4 year old daughter.
What Audiences Say
“Bree was excellent – I loved her content. It was tangible, relatable and relevant to so many organizations.”
“Bree is refreshingly different and brilliant. Thank you.”
“Bree was definitely the most in-demand speaker. We had people pushing their way in, standing in the back and sitting on the floor just so they could join. She killed it!”
“Bree was by far the most engaging and polished speaker of the day.”
“So engaging, thought provoking, and perfectly weaved in client examples to make big ideas about change come to life.”
“I was particularly touched by the Malcom Gladwell Masterclass and Bree Groff’s Beyond Coping: Change, loss and continuous resilience. My experience at C2 has truly changed the way I think and I have an entirely new perspective on the future and my place in it.”
A few of our team did the ‘Beyond Adaptation: Change, Grief and Continuing Resilience’ masterclass with Bree Groff of SYPartners. This masterclass was so inspiring and stimulating that we decided to adapt it as an off-site setting between our team members. The result: a space for conversation where everyone shared their experiences of the past few months but also and above all stories and scenarios in order to have an optimistic outlook on the future of [our company]. Probably a date and an activity that will one day appear in the list of important moments in the evolution of our business; It’s not nothing! Thanks C2. 😉